Technology Powers Performance 

Nike+ FuelBand’s in-store experience propels fitness technology forward

Since its inception, the brand has been at the forefront of performance, outfitting everyone from first-timers running a 5K to Olympic medalists. So, with the advent of new health and fitness tracking technology, Nike was keen to lead the way once again with a device that could help users improve performance and lifestyles.

Although the Nike+ FuelBand wasn’t the first device to track personal stats like steps, activity and sleep, it went beyond what other technologies were offering. It was designed to connect people. To motivate them. To create community. And it helped people stay on course with their goals in ways that were actually fun, through points and games.

But with all the great functionality of the FuelBand came a challenge - in order for users to get the most out of the product, they needed to understand its features and activate it. Once users grasped how to use it and the product was ready to go, Nike knew it would become an important part of users’ daily lives, and the momentum would build from there.

“You can have the most amazing product in the world, but if potential customers don’t get it, you’re sunk. And if it’s difficult to use or set up, you’re going to lose a big chunk of your audience. We needed to make the FuelBand easy for customers — easy to choose and easy to use,” said Joel Eby, Creative Director at POP.

So, that’s what POP did. The team created an interactive kiosk that was featured in Niketown stores around the world and allowed shoppers to see and experience the FuelBand and discover all the amazing things it could do. The kiosk showcased the app’s features in an elegantly designed, interactive display. And once prospects fell in love with the FuelBand, they could buy and activate it right at the kiosk, allowing shoppers to leave the store excited and ready to get moving.

Not only was the customer experience easy, so was the setup and upkeep of the kiosk. POP created a content distribution app that could deliver a touchscreen experience to all of the kiosks worldwide from a cloud-based server. That meant that setup was quick and painless, and updates were done automatically on a daily basis.

The kiosks had more than 35,000 visitors and a million page views in just three months. And Nike, once again, continued to lead the way in athletic performance gear.