To capture the attention of business and financial leaders in e-commerce, we partnered with the research firm Alter Agents to develop a new survey and accompanying three-part report on the future of e-commerce compliance. This report provided the foundation for an integrated campaign that included infographics, ads, blog articles, social media and a webinar.
The Future of E-Commerce Compliance was told in three parts:
Part 1: The Acceleration of E-Commerce and the Impact of Compliance
Part 2: Addressing the Needs of Financial Professionals
Part 3: Supporting Compliance with Automation
Because the report itself was released in three parts and was supplemented with an infographic and webinar, we created a hub where those whose interest was piqued with one part of the campaign could dive deeper into the other content.
Data visualization and infographics displayed on social channels helped entice business leaders to download the report.
We ran targeted ads for each part of the campaign, reaching out to key audience segments based on the specific content of each part.
Results: The campaign generated hundreds of thousands of engagements, with an overall asset conversion rate of 9.97%.
Team: Alter Agents research firm | Creative Director: Daniel Brockley | Designer: Kristy Nguyen | Advertising writer: Summer Robinson